Case Study
Brand identity is the visual and verbal story people remember about your business. Here's how we built ours.
The starting point
The business helps small-business owners and private clients with websites, branding, and everyday tech problems. The brand had to communicate two things quickly: this person knows technology, and this person is easy to talk to.
Rather than looking like a big agency, the identity needed to feel like a trusted local expert — someone you'd happily hand your laptop problems to.
Visual foundation
A mark that works large on a website and small on a favicon.
Full lockup for headers, documents, and presentations.
Icon mark for favicons, social avatars, and small spaces.
Colour
A warm red as the lead colour, grounded by deep plum and soft mauve.
#BE6259
Warmth, energy, and approachable expertise.
#2E1A2E
Distinctive, refined, and professional.
#9B8AA5
Calm, creative balance.
#FAF8FB
Clean, light backgrounds.
Typography
A trustworthy serif for headlines, a clean sans-serif for everything else.
Merriweather
Used for headings. It feels established and human — like advice from someone who has been around a while.
Inter
Used for body text, buttons, and labels. Highly legible on screens of all sizes.
Voice
The brand speaks like a helpful neighbour, not a tech manual.
We avoid jargon. If a client doesn't understand what we offer, the website has failed.
We know our stuff, but we don't talk down. The tone is "I've got you" rather than "we're the best."
Every message starts with the client's reality: running the tech side of a business is hard.
In practice
A brand identity only works if you can use it everywhere. Below are case studies for each touchpoint.
Every email is a chance to reinforce the brand.
Hi Sarah,
Thanks for sending those details through. I've attached the proposal and we can jump on a call whenever suits.
Cheers,
Kento
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Kento Corin Founder, Kento Corin Solutions |
The logo icon is used instead of the full lockup so the signature stays compact and readable on mobile.
A thin vertical line in the brand's primary colour creates visual separation without adding clutter.
Inter is chosen for email signatures because it renders reliably across Outlook, Gmail, and Apple Mail.
The email address link uses the primary red to draw attention; the website link uses deep plum for a quieter finish.
The colours, type, icons, and voice come together on the homepage you just came from.
Clean layouts with Merriweather headings and the red as the accent colour.
Icon mark on one side, full lockup and contact details on the other.
We can build yours the same way — starting with what you want people to feel when they see your name.
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